Equestrian Website Design Pricing
Our equestrian website design pricing is straightforward — no hidden fees, no surprises, just honest work built for the horse industry.
What’s Included in Every Package
Every website we build comes standard with the following — no exceptions, no hidden fees:
- SSL certificate setup & configuration
- Mobile-responsive design
- Cross-browser compatibility testing
- Contact & inquiry form integration
- Basic on-page SEO (title tags, meta descriptions, image alt text)
- Google Analytics connection
- Site backup prior to launch
- 30-day post-launch support for bug fixes
Website Packages
◆ Trail Package
$900–$1,200
Perfect for individual equestrians, lesson barns just getting online, or a simple digital presence.
- 1–2 page responsive website
- Contact / Inquiry form
- SEO-optimized page structure
- Mobile-friendly design
- 2 rounds of revisions
- Estimated turnaround: 1–2 weeks
Add-ons available: Logo design, social media profile links
Payment: 50% deposit required to begin. Balance due upon completion.
◆ Arena Package
$1,800–$2,500
Your ideal choice for trainers, riding instructors, and small boarding operations.
- 3–4 page website (Home, Services/Training, About, Contact)
- Client inquiry & lesson booking form
- Photo gallery for your horses and facility
- SEO-optimized pages + social media links
- 2 rounds of revisions
- Estimated turnaround: 2–3 weeks
Add-ons available: Branding Package, Horse Sales Page (+$300), additional pages ($150/page)
Payment: 50% deposit required to begin. Balance due upon completion.
◆ Barn Package
$3,500–$5,500
Tailored for established training programs, breeding operations, and full-service equestrian facilities.
- 5–7 fully custom pages
- Horse sales or stallion page with pedigree, photos, video embeds & inquiry capture
- Blog or news section (show results, barn updates, new foals)
- SEO-optimized pages with keyword targeting
- Google Analytics + Search Console integration
- 3 rounds of revisions
- Estimated turnaround: 3–5 weeks
Add-ons available: Monthly Maintenance Plan, Branding Package, SEO Optimization Package
Payment: 50% deposit required to begin. Balance due upon completion.
◆ Championship Package
$6,000–$10,000+
Built for high-performance programs, large breeding operations, and equestrian businesses ready to make a serious impression.
- 8–12 fully custom pages
- Custom branding integration throughout
- Multiple horse sales or program pages with full media support
- 1-hour training session — manage and update your site with confidence
- Enhanced SEO — keyword research, on-page optimization, internal linking strategy
- Google Analytics + conversion tracking setup
- Social media integration across all platforms
- 3 rounds of revisions
- Estimated turnaround: 4–6 weeks
Optional: Logo + Branding Bundle — see Add-On Services below
Payment: 50% deposit to begin. 25% at design approval. 25% upon launch.
Add-On Services
Logo Design Package
$750–$1,500
A brand mark as strong as your program’s reputation.
- Discovery consultation — your style, discipline, and goals
- 3–4 original logo concepts with distinct fonts, colors, and layouts
- 3 rounds of revisions
- Final files in all formats: .AI, .PNG, .JPG, .SVG
- Full-color, light, and dark background variations
- Favicon design for your browser tab
Optional: Additional revision round ($75) | Business card layout ($100) | Animated logo ($150+)
Branding Package
$1,800–$3,000
Everything you need to look consistent and professional — from your website to your show trailer wrap.
- Full logo design (process as outlined above)
- Typography guide — font pairings with usage notes
- Business card design — front and back, print-ready
- Social media graphics — profile image + cover/banner for up to 3 platforms
- Brand style sheet — one-page PDF summarizing your complete visual identity
- Estimated turnaround: 2–3 weeks
This package pairs seamlessly with any website package above.
Horse Sales Page
$250–$400
Showcase your horse the way they deserve to be seen.
- Dedicated page for one or multiple horses
- Pedigree section and performance record highlights
- Photo gallery + video embed support
- Inquiry/contact capture form
- Can be added to any package or built onto an existing site
Monthly Website Maintenance
$150–$300/mo
Keep your site secure and running at its best — so you can focus on your horses.
- WordPress core, theme, and plugin updates (backup performed first)
- Security monitoring and proactive alerts
- Monthly off-site backup
- Performance check and Core Web Vitals review
- Broken link and error sweep
- Uptime monitoring
- Minor content updates up to 30 min/month (text edits, photo swaps, show results)
- Optional monthly PDF report — updates, health metrics, and performance trends
Optional add-ons: SEO keyword monitoring (+$75/mo) | Blog post formatting & publishing (+$100/mo) | Extra content edits ($75/hr)
Available standalone or bundled with any website package at a discounted rate.
SEO Optimization Package
$1,000–$2,500 (one-time setup)
Get found by the trainers, buyers, and clients actively searching for what you offer.
- Keyword research for your discipline, audience, and location (e.g., “Reining Trainer Texas,” “Hunter Jumper Barn Near Me”)
- On-page SEO for up to 7 pages — title tags, meta descriptions, H1–H3, URL slugs, image alt text, internal linking
- Google Search Console + Analytics setup
- XML sitemap creation and submission
- Local SEO — Google Business Profile assistance and local citation guidance
- Speed and mobile-friendliness review with actionable recommendations
- Final SEO report — keyword list, optimization summary, benchmark rankings, next steps
- Estimated turnaround: 1–2 weeks
Optional add-ons: Blog post SEO optimization (+$125/post) | Monthly SEO reporting (+$200/mo) | Competitor gap analysis (+$300)
Not Sure Which Package Is Right for You?
Most of our best projects started with a simple conversation. Tell us about your operation and your goals.
We’ll point you in the right direction. No pressure, no jargon.